People who write for the web are always looking for new-fangled ways to increase traffic to their sites. Many have attempted to use conventional press releases but have found them to be indecisive in the traffic levels that they generate. A substitute which might be more constructive to the web writer is the social media press release (SMPR), sometimes recognized as a social media news release or straightforwardly social news release.
The Social Media News Release takes the essential press release and alters it to be more appropriate to the web environment. Like the conventional press release, the objective of the SMPR is to supply brief information to journalists and other web writers which will lend a hand in writing about the topic or business. Additionally to the basics of the press release, the SMPR makes use of keywords and links to get the interest of web-savvy addressees.
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