Audemars Piguet has also been shaking up the category of high jewelry watches.
At the Salon International de la Haute Horlogerie, known as SIHH, in Geneva in January, the watchmaker will unveil the hotly anticipated final piece in its Haute Joaillerie Diamond trilogy, the Diamond Outrage.
The Swiss watchmaker hopes it will make an even bigger impact than its predecessors, Diamond Punk (2015) and Diamond Fury (2016), which are covered in diamonds but a world away from the delicate jeweled watches that dominate the market.
The trilogy was the brainchild of François-Henry Bennahmias, Audemars Piguet’s chief executive. And the result has been a collection of bold creations for a modern woman who happens to have more than half a million dollars to spare.
“We are living…