Content marketing, as we know it is the business of creating and sharing valuable content with the end goal of building trust, creating awareness or building a brand. It is geared towards inspiring customer action. It is basically communicating with your customers without selling them anything but information that holds some value.
For most businesses, content marketing is already an integral part of their overall marketing strategies. In the grand scheme of things right now, a lot has changed. Google has adopted new methodologies in ranking pages, and internet audiences have developed new media consumption habits. These have had a dramatic effect on content marketing.
While most of the fundamentals of creating value-adding and engaging content haven’t changed, the channels and the ways people consume said content surely has. With tablets and smartphone…