In Australia, all jurisdictions have expressed the need to cut down on surplus cost as early as possible. It has long been expected that government would get serious about video conferencing as an effective way to reduce travelling cost. In the recent times, video conferencing has a come a long way. This technology is widely being used today by many small and medium businesses (SMBs), which helps the companies to cut down on their travelling time and cost. This technology lets users to communicate strategically with people located across different parts of the world. One can stay connected with consumers and business personnel from various locations without any limitation.
There are many free and low cost video conferencing services available in the market such as Skype, G Talk, Yahoo Messenger. Though these desktop video conferencing services are free but they have limitations in terms of reliability and quality. Until recently, high quality video conferencing services were considered a costly affair but with the advancement in the field of technology has reduced the cost and hence it is no longer restricted to the Fortune 500 companies. With new and innovative online conferencing solutions coming in market, it is increasingly becoming possible for small firms to utilise business grade video conferencing services.
The debate over the decision of SMBs to opt for higher class web conferencing services is still under a lot of speculation. These consumer grade web video conferencing services became popular because they were mainly free of cost. But does low cost justify the poor user experience? There are many repercussions associated with the low grade video or desktop conferencing solutions such as:
:- Poor Video Calling Experience: Services like Skype, Oovoo make use of open internet services, which make use of public bandwidth. This results in slower performance and is responsible for frustrating user experience as the call can drop or gets interrupted multiple times.
:- Multiple Dropped Calls: Low grade conferencing services usually causes multiple dropped calls that disrupts the flow of conversation.
:- Incoherent Video Quality: There is a slow streaming of video results in slight slags. Most of the time it is observed that people’s lips do not move in sync with the sound of words. It creates disorientation and it also undermines the confidence of the person conducting the meeting.
:- Security Hassles: Platforms like Skype are easily accessible by users even outside the office hence creating security issues. Therefore many companies do not allow access of Skype in the company as its uncontrolled use outside leads to uncertainty.
Apart from these issues there are hidden cost involved with these services. One also loses opportunities, time and credibility of the clients owing to poor online conferencing quality. Instead of boosting the company’s image these low grade web-based conferencing rather makes the business look smaller than it actually is.
The advantage of business grade video conferencing can help the small business enterprises to actually consider this technology as a strong option in order to expand their business. With the advancement in the field of technology, the business grade video conferencing services have become more affordable and feature rich. Rather than just relying on the public platform, the business grade web video conferencing service provider makes sure that the quality of the system is good and it is approved by the IT professionals. Hence switching to a business grade conferencing services can be a viable option and even small firms can reach across the globe irrespective of their location and company size.