United Airlines will begin flying lie-flat seats on a third cross-country route this summer. The move comes as four of the USA’s biggest airlines have increasingly turned to the swanky seating as they battle for high-spending customers on lucrative cross country routes.
United will add the high-end domestic option to its Boston-San Francisco flights starting July 1. The carrier already offers the option on its transcontinental flights that connect its Newark hub to Los Angeles and San Francisco.
In addition to the lie-flat seats, business-class customers also will receive upgraded meal service and amenities.
“We routinely see high demand for travel between our coasts and we want to provide the same level of quality typically reserved for international routes – this includes all flat-bed seating in business class as well as an industry-leading dining experience for customers in Economy Plus,” Mark Krolick, United’s VP of marketing, says in a statement.
“Our updated premium transcontinental service not only connects travelers between four of the nation’s largest markets, it connects customers to the best food, drinks and amenities from these world-class cities,” he adds.
United’s international-style domestic transcontinental service has long-been offered under the “p.s. Premium Service” branding. Going forward, however, United will begin referring to the service simply as its “premium transcontinental routes,” according to United spokeswoman Maggie Schmerin.
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Travelers sitting in United’s extra-legroom Economy Plus section on the “premium” cross-country routes will be offered a complimentary hot meal and beverage service.
“Customers traveling in Economy Plus will receive the industry’s best economy cabin dining experience,” Krolick added in United’s…