Adobe: Online Sales On Thanksgiving Day Rise To More Than $1 Bln


Online spending by bargain hunters on Thanksgiving Day this year rose 13.6 percent from last year to $1.15 billion, according to data from Adobe Systems Inc. (ADBE).

Adobe Digital Insights said it has updated its Thanksgiving Day results through 5 p.m. ET. The data is based on aggregated and anonymous data from 21 billion visits to retail websites.

According to the data, 39 percent of online purchases on Thanksgiving Day were made from mobile devices, comprising of smartphones and tablets. Desktop’s share of online sales for the day were 61 percent.

The top grossing electronics items were iPads, Samsung 4k television sets and HP Inspiron computers, while the top selling toys were electric scooters & vehicles for kids, drones and nerf guns.

According to Adobe, products with high out of stock risk were NES Classic Edition, New Nintendo 3DS Super Mario, Playstation VR Launch Bundle,…


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